SEC filings · customer concentration · NWL

Newell Brands's major customers

Amazon accounted for 17% of Newell Brands's revenue in FY 2025, about the same as 15% a year earlier.

2major customers now
30%of revenue from them
0listed suppliers depending on it
2016–2026years covered
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Major customers of Newell Brands

Customers that Newell Brands named in its annual report as 10% or more of revenue. A missing year means the customer was below that line or not named.

CustomerShare of revenueChange vs prior yearHistoryLatest filing
AmazonAMZN17%from 15%FY 2018: 8%FY 2019: 9%FY 2020: 12%FY 2021: 13%FY 2022: 13%FY 2023: 13%FY 2024: 15%FY 2025: 17%8 yearsFY 2025 · filed 13 Feb 2026
WalmartWMT13%from 14%FY 2016: 14%FY 2017: 15%FY 2018: 15%FY 2019: 15%FY 2021: 15%FY 2022: 14%FY 2023: 15%FY 2024: 14%FY 2025: 13%9 yearsFY 2025 · filed 13 Feb 2026

About this data

US-listed companies must disclose revenue from any single customer that reaches 10% of their total (ASC 280). ShadowGraph reads these disclosures from the XBRL data of every 10-K and 20-F we scan, keeps one value per fiscal year (restatements replace earlier values) and links each number to its filing. Companies that describe a customer only as "Customer A" are not listed by name. Figures are as reported; nothing here is investment advice.

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